Overview : Search engine optimisers are specialists who have trained to understand Search Engine Optimisation and can optimise websites for the search engines. Search engine optimisation (also called ‘SEO’) is about presenting information on your website so that the Search Engines are able to know what your website is all about. Search engine optimisers are consultants who can optimise your site. A good optimiser should have a good understanding of the main search engines, how websites work when selling to multiple countries and the impact SEO has on this and how to implement your keywords. They should also cover the basic search engine submission service.
Who Should Attend: The audience for this course is MCA,BCA,B.Sc(IT),M.Sc(IT),B.Sc,B.Tech or B.E,O Level, A Level.,BA,B.COM.
Above this, a professional optimiser should know how to properly research keywords and how to track and report on your sites performance. An SEO campaign that just relies on keyword selection and inserting these into your site isn’t much of a service. Keywords that are related to your products will grow as people use them in different combinations. A recently optimised site will have to wait until it’s been indexed. And the effect on the PageRank and ranking of the site for those keywords may not become evident for weeks or months, therefore website owners should look for someone who can continually monitor and check the websites progress in the search engines, and can change the keywords and pages accordingly. This will help grow your websites rankings in the search engines.
Also, no SEO-programme is any good without a quality link-building strategy. Your SEO specialists should include this as part of any worthwhile programmer.
The following skills are required for taking this course: • Internet Browser usage
• Email usage
• Some HTML knowledge
At Course Completion: Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
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» Confirmation Letter / Training Letter / Project Letter For Degree Pursing Candidates To Submit In Colleges
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